That’s when Etak’s second stand-out trait came in: “I always think there’s room for innovation and improvement,” says Ali, “so I look for ways to improve our efficiency and our attendees’ experience.” 

So when AmTrav reached out to Etak to offer the newly developed Gather platform for planning meetings travel, Ali recognized an opportunity to better serve attendees. 

AmTrav Gather makes coordinating travel faster and easier for Ali and the Etak team. Ali explains Gather’s customizable travel policies: “Gather gives us the control and customization that we need in order to remain compliant for our customers,” says Ali. Then the Etak team invites travelers to book their own flights online in Gather within Etak’s policies – “they love that [Gather gives them the] autonomy to pick their own flights.” “Overall,” says Ali, “Gather removed so much of the back-and-forth communication, cut down on booking and approval time.” 

Ali and the Etak team have used Gather to book more than two hundred travelers for more than a dozen meetings, saving the Etak team hours.

“As a small company we can take ownership over our work and have lots of flexibility to do what works best for our clients – if we see something that could use improvement, we try it out,” says Ali. Whether that’s a new travel solution like Gather or the Uber vouchers that Ali used to increase webinar attendance through COVID – “that was huge to keep us in business through the pandemic!” – Etak is always looking for new and better ways to serve their customers.